Irvine Ranch Conservancy is a non-profit, non-advocacy organization created to help protect the wildlands and parks on the historic Irvine Ranch and to enhance the public’s appreciation, access and connection to them. Szen Marketing’s role is to develop and implement a long-term collaborative strategy with partners and owners under the theme of Bringing People and Nature Together. A new website was developed and launched in the Spring 2008. Website: www.irconservancy.org